If you are ready to develop your business on the Internet using a web resource, you want to understand the principle of its structuring and strategic focus, you need to familiarize yourself with the main factors of website creation. If you want to understand how sites are created from scratch and become a marketing marketing tool, then our article will help you.
Start searching for ideas and niches to create a site
Think over all the details and nuances that can be a motivation for future buyers to choose you. It is important to carefully and consciously approach the ideas of the niche, analyze its goals, purpose, relevance in the region or country. Think about how promising the activity is, for whom the site will be created, what functions it will perform and solve problems.
- Choosing a company name and website domain
The name of the company has already been chosen, and if not, then it’s time to think about it. When you come up with the name of the company, consider the domain name. Domain – this is the name of your site, which is indicated in the address bar. It should be simple, memorable, easy to write on the transliteration, so that a person with manual input could quickly cope with the task.
- Collecting semantic core for the site
The semantic core is the base of search words, phrases or morphological forms, which characterizes the type of business, service or goods offered by the site. Semantics is selected in order to further promote the site on the Internet and business development. The semantic core can be assembled for the entire site taking into account the words that characterize the activity as a whole, and for each page, which is most often recommended by SEO specialists, since it is more efficient.
Key phrases (keys, key entries) should correspond to the subject of the site, have no grammatical errors and be selected in frequency. To make the site convenient for the visitor, it is important to analyze all the requests that are in demand in your niche.
Elaboration of the concept and structure of the site
The site should be memorable, easy to use and well-structured. This is very important, since not only the further development of the design of your site and its content, but also the comfort of visitors depends on it.
- Site design
The design of the site is his face and the first thing that catches the eye when visiting a resource. It is logical that it should be performed professionally. The design of the resource must be thought out in advance, taking this time. It should inspire the visitor to spend time on the site as long as possible, the eyes should be intuitive and easy to read information.
Layout is the creation of a layout in graphic editors and the conversion to HTML and CSS code for browsing the site in browsers. Without layout, the site will remain a “picture” – non-functional and meaningless.
- Filling the site with content
The visitor enters the site, first of all, for the content. He is interested in a particular product or service, and the convenient functionality, structure and beautiful design only complement it. Therefore, the content should be not only unique to search engines, but also interesting for the reader.